Our 2024 meeting confirmed that there is now some emerging evidence supporting a good return on investment when retailers create and then advertise an impression of control.

One campaign for a grocery retailer, promoting a message suggesting that a "sandwich is not just a sandwich" and that taking one from the shelf for your lunch is theft, saw a 25% reduction in losses on sandwiches.

In this meeting, we will hear from the retailers, there were over 30 different businesses participating in our 2024 meeting, who will share back their latest learnings and results.

This meeting is for retailers, producers and academics only