HOT NEWS: Announcing the Top 30 e-Commerce Loss Innovations for 2025

The world of e-Commerce continues to evolve faster than ever before. In the two years since our last e-Commerce Loss Innovation Challenge, the landscape has again shifted significantly.

Retailers and suppliers have embraced new technology to tackle some persistent challenges, but at the same time, new threats and areas of focus have also emerged. 

ECR Retail Loss is pleased to announce the Top 30 e-Commerce Loss Innovations for 2025, selected from a 100+ shortlist by a panel of retail digital loss prevention experts from ten global brands, including Frasers Group, Gap Inc, The Hut Group, M&S, Next, Walmart and Wayfair.

What’s Changed Since 2023?

Certainly not the four focus areas: Pre-delivery, fulfilment, returns and logistics. However, over the last couple of years we have seen a growth in innovations which set out to tackle issues like: 

Promotional and Gift Card Scams

Innovations like 3-D secure have made massive inroads in reducing these sort of scams

Payment Fraud & Account Takeovers

Still a huge issue, particularly as groups of bad actors are working together. Retailers are also trying to find technologies which help them get the right balance between blocking legitimate sales and picking up the ‘cues’ that an order might be fraudulent.

Internal Theft

Increasingly from retailers or logistics partners

Logistics Challenges

Losses during logistics continue to frustrate retailers. Determining responsibility remains complex, with few effective solutions in the market to date. 

Fulfilment

Retailers are increasingly proactive in tackling loss prevention between the point of sale and delivery. We have seen  a notable rise in demand for solutions addressing payment fraud, account takeovers, and identity verification—reflecting a shift towards preventative measures.

Returns

With the ongoing complexities of reverse logistics, interest in tackling fraudulent returns, counterfeits, and non-saleable items (both malicious and non-malicious losses) has surged. Retailers are looking for smarter ways to manage the high volume and complexity of e-Commerce returns.

The 2025 Top 30: Driving the Future of Loss Prevention

The innovations on this year’s shortlist represent the most relevant, as rated by the retailer judges, innovations in e-Commerce loss prevention. From AI-driven fraud detection to blockchain-based supply chain solutions, these initiatives were rated chosen for their potential to make a meaningful impact on day-to-day operations.

Join Us for the Finale

On March 26, 2025, ECR Retail Loss will host the online e-Commerce Loss Innovation Challenge Finale, where the top 10 innovators will pitch their solutions to a panel of retail judges and industry peers. Don’t miss this opportunity to see the future of loss prevention in action.

Click here to view the full list of the Top 30 innovations

Register now to attend the finale and be part of the conversation shaping the future of e-Commerce loss prevention. 

Together, let’s tackle the toughest challenges in e-Commerce and drive meaningful change for the industry.