S1 Ep 26
Fortress Stores - A Benchmarking Tool for high-risk retail stores to mitigate risk and improve performance
This week, Colin Peacock is again joined by Professor Emmeline Taylor to discuss the free-to-download self-assessment tool included in her Fortress Stores report. A tool to help high-risk retail stores benchmark and mitigate risks.
The tool helps a multi-functional team undertake a self-assessment exercise for retailers to explore for their most at-risk stores their compliance to a series of 28 key questions across the seven dimensions of her strategy.
Emmeline explains how cross-departmental collaboration, shaped by conversations which emerge from this exercise can work towards a more consistent approach to risk mitigation in the most at risk stores.
Podcast summary
This week, Colin Peacock is again joined by Professor Emmeline Taylor to discuss the free-to-download self-assessment tool included in her Fortress Stores report. A tool to help high-risk retail stores benchmark and mitigate risks.
The tool helps a multi-functional team undertake a self-assessment exercise for retailers to explore for their most at-risk stores their compliance to a series of 28 key questions across the seven dimensions of her strategy.
Emmeline explains how cross-departmental collaboration, shaped by conversations which emerge from this exercise can work towards a more consistent approach to risk mitigation in the most at risk stores.
Cleaned transcript
COLIN:
Hello, welcome to the ECR Retail Loss Sell More and Lose Less podcast series.
My name is Colin Peacock. I work with a community of experts and academics who are keen to share their latest research findings and best practices.
Every week or two in this series, I’ll be joined by one of those experts and academics to discuss some of the very latest insights from our meetings, discussions, and research on best practices.
Introducing the Fortress Stores tool for high-risk retail stores
COLIN:
Emily, we’re really proud to be launching our new report.
Well, actually, it’s a report and a self‑assessment tool based off your reports that you did for ECR Retail Loss on Fortress Stores.
The most at‑risk retail stores: what are they, how do you improve them, and keep them trading?
I’d like to ask you what the tool’s about, how you can get access to it, what benefits it might give, and I think you might want some feedback on it as well, right?
EMILY:
Oh, definitely, yes. I’m really pleased with how this has come out.
Listeners might remember that a couple of years ago – or was it last year? – the Fortress Stores report was published. That was an international piece of research. It involved 11 different countries.
What it culminated in was seven strategic principles of risk mitigation.
Making the research actionable
EMILY:
We had lots of conversations around how we make this actionable.
We can all sit and admire the problem. I think we’re more than familiar with what the obvious things are.
Much easier, much safer.
But how do we shift the dial from knowing what the problem is to actually taking action?
Fast forward a year or so, and we’ve now just published the benchmarking tool alongside some guidance on how to implement this within businesses.
Ultimately, and this is the title of it, it’s about how to engage others in a cross‑function risk mitigation strategy. That is really the aim.
Because I think we can all agree that too often the loss prevention or asset protection function is quite often siloed. They’re seen as the “no” department or the naysayers, who are trying to burst everybody’s bubble and fun, I guess.
How the benchmarking tool works for high-risk retail stores
EMILY:
What this benchmarking exercise does is really simple. It’s 28 questions.
I would challenge businesses to apply this horizontally. Apply it across similar‑level functions. Engage merchandising, engage your store formatting teams, engage operations, and ask them to answer these 28 questions. Then come together and discuss the findings.
But also, I think the beauty is that you can apply it vertically as well. From store associates on the shop floor right through to individuals in the C‑suite.
How are they answering these questions?
The beauty is that where there’s divergence, that’s where you need to focus.
I would love to get some feedback on this. As I said, it’s very simple to apply, but I hope that it will reveal some very useful discussions internally.
Encouraging adoption in annual planning for high-risk retail stores
COLIN:
That’s fantastic.
Let’s encourage everyone to download the report, download the Excel spreadsheet, and come back to us and tell us how it’s worked.
I think it’s one of those things that probably should be mandatory for every asset protection and loss prevention annual review. Just carry out one of these and ask: how are we doing at these most at‑risk stores?
EMILY:
When we did the rigorous testing, this has been piloted in several businesses now.
The feedback that we got from one of those major retailers was that they are going to build this into their annual planning cycle.
It helps them have those difficult conversations and then plan their budgets for the following year.
COLIN:
Absolutely brilliant.
Let’s see the progress and how it all rolls out.
Thank you very much indeed, and see you soon.
EMILY:
Thank you, bye‑bye.




